Tet is a leading Latvian telecommunications company offering mobile, internet, and TV services. Its digital solutions include Tet TV for on-demand streaming and Tet TV+ for diverse media content.

Tet is a leading Latvian telecommunications company offering mobile, internet, and TV services. Its digital solutions include Tet TV for on-demand streaming and Tet TV+ for diverse media content.

tet.lv/

tet.lv/

Overview

Work - full time

2021 - 2023(2 years 2 month)

Cross-functional team

UI Design / Design Systems / Wireframing / Prototype/ Web design

Problem

After the rebranding, the goal was to redesign the entire user experience across all products, forms, and websites for both B2C and B2B audiences, ensuring a cohesive and improved experience for all user types.

Solution

After the rebranding, the goal was to redesign the entire user experience across all products, forms, and websites for both B2C and B2B audiences, ensuring a cohesive and improved experience for all user types.

Impact

During the extensive redesign process, my contribution involved creating new components and patterns, as well as assisting with the design system. My biggest impact was the form redesign, which was crucial for the business.

Spotlight

Form redesign

The form redesign played a crucial role in Tet's revenue generation by optimizing the user experience, improving ease of use, and increasing conversion rates.

Tet Cloud Calculator for B2B

The Tet Cloud Calculator, vital for B2B clients but overlooked initially, was redesigned after I gathered business and user needs, analyzed data, and conducted usability tests. The improved version was successfully shipped.

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© 2025 by Oskars Kaneps